gender neutral kids' store background pattern

We're a gender neutral kids' store

Just children's toys and books, no stereotypes

Because Toys and Books Are for Everyone

Isn't it weird that we divide toys by gender? We think so. Play time is when kids learn, and different toys have different things to offer: construction kits build hand-eye coordination; dolls develop social skills. Why would we want kids to miss out because of their gender? 

GenNeu stocks a wide range of unisex toys in neutral colours. There's everything from wooden toys to crochet dinosaurs and craft kits. You'll also find an inspiring range of bedtime stories to help escape the princess stereotype. 

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If you need a baby gift but aren’t keen on the usual pink/blue, we highly recommend checking out @GenNeuStore

Sarah from

A store that shares my values. A store that others should look to.

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